Apart from responding to emergency calls, the profession of a firefighter can sometimes be routine (they perform the same rigorous tasks every day). The idea behind this film is to present the function of fire cadet instructors as a new investment which allows firefighters to thrive by sharing their knowledge and experiences. This also allows them to contribute to the training of their future teammates.
For this project, I started by presenting different communication concepts to the clients. Once the concept was chosen, I took care of pre-production, production and post-production. During the shooting, I was assisted by Margaux Bedat who took care of the making-of, shooting and management of the actors. The communication of this real-life advertising campaign was centred around 2 mediums: the web and the print. It was important for the FNSPF to reach as many firefighters as possible by deploying this campaign within their national federal network.
Film director: Adrien Brunat
Assistant / Photo: Margaux Bedat
Voice Over artist: Fabien Gauthier
Main firefighter extra: Loic Baron
JSP Nord-Est-Gessien (local fire cadet section)
SDIS 01 (Ain fire and rescue service)
CIS Gex-Divonne (local fire station)
CIS Est-Gessien (local fire station)
Visuals Switzerland (film production rental house)
Cast & Crew
How to shoot inside an active fire station?
Early in the project, there was a big problem, we needed a fire station for the shoot but it was impossible to disturb an active fire station. The solution we found was to use a retired fire station and bring it back to life by adding all the props, uniforms and trucks!