Remove is a zero-waste alternative for the Migros supermarket chain in Switzerland. The idea is to offer a full range of products without single use plastic packaging, thanks to a deposit system called "Module" (this is a hypothetical project for my diploma project).
Here are some print variations of the launch communication campaign.
Each year millions of single-use packaging are consumed and then thrown away. The idea of this Migros group's new brand is to offer a wide range of iconic products without single-use plastic packaging, thanks to a deposit system called "modules". In fact, this new ecosystem of modules makes it possible to transport theses products on demand, from producer to consumer in a more sustainable way.
To communicate on the launch of this new brand, Remove chose to exploit the notoriety of Migros products by stripping them of their packaging. This strategy helps to raise awareness among Swiss consumers to encourage them to adopt this new way of consumption.
Long-term communication plans are focused on three pillars:
- Nostalgia for Migros products
- Zero-waste research in society
- Sustainable development for Migros in general
This project required a lot of investment and thought. First, I defined the brand itself with its strategy, visual identity, the deposit system supply chain and it's integration into the supermarket. Secondly, I took care of the communication campaign by writing and directing the film and the various visuals of the campaign.
In order to be able to photograph theses products, I had to develop a technique that allowed me to solidified the liquids.I then built a support with a turntable and a green screen, allowing me to take pictures of the various elements in 360°
Migros is a conglomerate of Swiss retail cooperative companies. It is the largest Swiss group in the retail sector ahead of its main competitor Coop and the country's main private employer.
BIG THANKS TO ZÉLIE PIGUET, ALEXANDRE DHORDAIN, DIEGO MEDIANO, FABRICE RABHI, BRUNAT PASCAL, DELPORTE BABETH, BRUNAT LAETITIA, PIGUET SOLANGE, GIRAUD-DASPRES DUNCAN, COURBOT OLIVIA, LAYSON BAPTISTE, LAYSON MATHILDE, NURCHI LÉANA, PISANO MOANA, MALAVALLON CHLOÉ, VEREL MARIE, BELLAIR PATRICK
